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Local Voices

ENJOY COSTUMES, CANDY AND THE CREATIVITY OF HALLOWEEN AT SIMON MALLS' SMITH HAVEN MALL CHILDREN'S CELEBRATION

LAKE GROVE, NY, OCTOBER 21, 2013 With nearly 158 million consumers participating in Halloween activities this year, Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, is helping communities make the most of the exciting, eerie seasonal occasion. Smith Haven Mall will host its annual Simon Kidgits Club® Halloween event on Saturday October 26, 2013 from 1 p.m. to 3 p.m., providing children the chance to enjoy the fall holiday with a special spooky experience that’s close to home.

In celebration of Twentieth Century Fox Home Entertainment’s Blu-ray/DVD releases of children’s movies The Croods (Oct. 1), Monsters vs. Aliens: Cloning Around (Oct. 15), Kung Fu Panda: Legends of Awesomeness: The Scorpion Sting (Oct. 15) and Dragons Riders of Berk Part 1 and Part 2 (July 23), kids can partake in even more activities inspired by the films:

·         Creepy, cool crafts: Make a mask from The Croods, try out Monsters vs. Aliens: Cloning Around temporary tattoos or design a flying dragon to mirror the character Hiccup from Dragons Riders of Berk, all in the spirit getting creative for Halloween.

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·         Engaging games & photo opportunities: Get in on the Kung Fu Panda chopstick game and snap a photo with a life-sized The Croods standee to capture the terrific, terrifying experience.

·         Trick-or-treat take-homes: Walk away with The Croods treat bag, Kidgits member-exclusive Halloween goodie, chance to win one of these popular DVD titles, coupons for parents and other surprises for families.

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In addition, parents and costumed kids can enjoy traditional seasonal offerings during the family-friendly special celebration. Interactive Halloween event activities for participants include pumpkin and mask decorating as well as a chance to make piggy banks, courtesy of Capital One. Music and entertainment will be provided by Radio Disney and kids are encouraged to wear their costumes to the Halloween celebration. In addition, delicious samples will be available from Auntie Anne’s Pretzels and Bobby’s Burger Palace during the event.

 “We know people come to Simon Malls to shop for décor, costumes and candy, plus we recognize our property serves as a community gathering place for social experiences and more,” said Ashley Jacobsen, director of marketing and business development for Smith Haven Mall. “That’s why Simon Kidgits Club is delivering parents a platform to let their little ones truly experience a holiday they look forward to – Halloween.”

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.

Kidgits Club members receive a variety of perks and goodies, including a Kidgits Club T-shirt, membership card, birthday gift, chance to spin the prize wheel each visit to the mall, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit http://www.simon.com/kidgits/.

 

1National Retail Federation 2013 Halloween Consumer Spending Survey

 

About Smith Haven Mall

An expansive retail destination offering simply the best shopping there is, Smith Haven Mall is located at Routes 347 and 25 in Lake Grove and managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana.  Renovated in 2007, the mall is anchored by Sears, JC Penney and Macy’s and has over 130 specialty stores.  Its Lifestyle Center, an outdoor plaza-style shopping environment, features an attractive courtyard of specialty retailers and premium eateries including Cheesecake Factory, California Pizza Kitchen, Barnes & Noble and Dick’s Sporting Goods. For more information, please go to www.simon.com. Visit www.shopsmithhavenmall.com for the latest mall events and retailer updates. Smith Haven Mall is on Facebook – check out www.facebook.com/SmithHavenMall.  Follow the mall on Twitter too: @SmithHavenMall      

 

Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry.  The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

 

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.

 

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™ and Digital HD™. Twentieth Century Fox Home Entertainment is a subsidiary of 21st Century Fox.





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